Nazma Aapi and Afridi
I was thinking to write a post about story telling on social media by actual- common users.
Specially how new generation of Indians are using digital platforms like Instagram and Twitter in creative ways.
Trip photos, food shots or make-up videos are done to death... and represent a specific social class... and consumerist point view.
So fresh ideas like Nazma Aapi of Instagram grabs the attention. A character created by Saloni Gaur.
This video character takes you into the life of commoner in an old Delhi's densely populated narrow street and how the character reacts to current issues.
Brilliantly played by Saloni... though a fictional character but appropriate observation and a voice to the marginals on a medium which is over occupied by middle-class and a show off mind set.
This character Nazma Appi has captured the imagination of social media and became a big hit. As much as some other users are also using Nazma Aapi's fictional family character to reply to Saloni on Twitter which is welcome surprise for her as well.
See this tweet :)
Nazam Appi @salonayyy aap ka Afridi to kuch aur keh raha hai ye suniye... https://t.co/oiRULSMUcf pic.twitter.com/oXNZ6wNGy7— Gulrez at Home (@GulrezAS) March 11, 2020
Story tellers are in every era are able to connect the dots... tell stories and create memorable characters.
Characters have long lasting impression than the story itself.
For example:
Oral and Text: Akbar-Virbal, Tenaliram,
Magazine and Comics: Supandi, Shikari Shanbhu, Motu-Patalu, Chacha Chaudhary and Sabu
Newspaper: comman man by R.K. Laxman, Bazarbattu(everyman) by Kaak
Brand and Advertising: Amul Girl, Air India Maharaja
Disclaimer: All the images/screen shots, videos and links shown here belong to respected owners and shared here for appreciation purpose.
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