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Showing posts from November, 2012

Times of India: a paper of advertisements

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Is this me? or other people also think the same?? Times of India has become official paper of Advertisements. I am sure many other people must have similar thoughts. When I pick up the TOI from my door it is bulky, and this bulk hardly has reading material. Now a days I have to struggle through a lot of junk to find a news. My morning time is limited and I am into a rush to get ready and go to the work. whatever little time I have for news paper reading I only want to put into useful and relevant info and news. My attention span is wasted in wading through the visual chaos of glitzy ads, glamorous pics and luxury property ads. Then there are days when you get half front page. What with this half cut front page? It might be a creative advertisement strategy but a real inconvenience for the user, when trying to sort out or fold the paper. 2 and half pages one small 3 column news to read Things get worse when the festive season starts. from Dusshera to Diw