What do you feel at first when you see this ad? and how much the copy helps you to grasp the concept here?
First thing that strikes is the high quality print and the framing of the visual. Then you try to figure out what happened to lady's hand? The ad got the viewer hooked and curious to figure out what it is all about. Before the viewer reaches on the final conclusion, he processes a series of thoughts.
- lady got a crippled hand.
- your lips will become as good as a baby's feet.
- you should kiss a baby's feet after using Vaseline
- love of a mother for baby