action animation
Recently nike used some clever TVC using action packed stylised 2D animation. these ads really hit the target. in such a short duration only animation can convey so much. In my earlier version of post there were links to those videos, now they have taken down them from YouTube. the series was called HYPERVENOM and the agency was BUCK. So I can only share a screen grab and there are a few more images still left at motionographer website: http://motionographer.com/2015/08/17/buck-for-nike-hypervenom/ I am wondering if the same ads could have worked in live action or CGI? Disclaimer: All the images/screen shots, videos and links shown here belong to respected owners and shared here for appreciation purpose.